CRM and Customer Experience

Deliver the personalised experiences customers want – and the privacy they demand. Build stronger relationships with your customers, and earn and keep their trust, with SAP C/4HANA. The customer experience (CX) suite offers cloud solutions for commerce, marketing, sales, service and customer data.

SAP C/4HANA is about moving fast, connecting moments, and build trust at every stage of customer engagement. It is the fourth generation of CRM, SAP's suite of five industry-leading cloud solution portfolios.

SAP Commerce Cloud

  • Supports B2C, B2B, and B2B2C
  • Product Content and Order Management
  • Pre-built Integrations to other SAP systems
  • Flexibility for Innovations
  • Industry Accelerators
  • Commerce for Small and Midsize Enterprises

SAP Customer Data Cloud (from Gigya)

  • Secure Customer Identity
  • Enable Customer Consent
  • Single Unified Customer Profile
  • Building Digital Relationships
  • Drive Registrations and Engagement
  • Address GDPR requirements
  • Customer Identity Managemen

SAP Marketing Cloud

  • Consumer and Customer Profiling
  • Segments, Campaigns and Customer Journeys
  • Lead Management and Nurturing
  • Marketing Planning, Performance, and Analytics

SAP Sales Cloud

  • Sales Force Automation
  • Sales Performance Management
  • Retail Execution
  • Configure Price and Quote
  • Subscription Billing
  • Sales Enablement and Learning

SAP Service Cloud

  • Comprehensive Self-Services
  • Customer Service from Anywhere
  • Integrated On-Site Service
  • Services Process and Operations
  • Automated AI Customer Service Ticketing
  • Expedited, Scalable Issue Resolution